Bachelor of Science with a Major in Marketing

Marketing is a dominant force in today’s competitive and dynamic business environment. The major in marketing equips GW students to work in sought after careers as brand and product managers, advertising and sales promotion specialists, sales people, marketing researchers and analysts, database and customer relationship managers, experts in digital and social media marketing, and senior executives shaping the competitive strategy and future of companies. The major in marketing trains students in current theories and research in consumer behavior, innovation, analytics, and the emerging technologies of artificial intelligence and automated marketing. Marketing department courses emphasize experiential learning, so that students develop strong problem solving and integration skills, think creatively, communicate clearly, and work effectively as a team leader and team member.

Visit the program website for additional information.

The following requirements must be fulfilled: a minimum of 120 credits, including University General Education, pre-business, business core, and marketing major courses.

Students pursuing marketing as a second major should reference the marketing as a second major requirements section at the bottom of this page.

Course List

Code	Title	Credits
General Education courses
UW 1020	University Writing
Six credits in a combination of Writing in the Disciplines (WID) courses 1
One critical analysis in the humanities course. 2
One scientific reasoning with lab course. 2
Pre-business courses
BADM 1001 & BADM 1002	Business Leader Foundations I and Business Leader Foundations II 3
or BADM 1003	Business Leader Foundations for Transfer Students
BADM 3001	Business Leader Career Strategy
BADM 4001	Business Leader Launch
DNSC 1001	Business Analytics I: Statistics for Descriptive and Predictive Analytics
or STAT 1051	Introduction to Business and Economic Statistics
or STAT 1053	Introduction to Statistics in Social Science
or STAT 1111	Business and Economic Statistics I
or APSC 3115	Engineering Analysis III
DNSC 2001	Business Analytics II: Predictive and Prescriptive Analytics
or ECON 2123	Introduction to Econometrics
or STAT 2112	Business and Economic Statistics II
or STAT 2118	Regression Analysis
or STAT 2123	Introduction to Econometrics
ECON 1011	Principles of Economics I
ECON 1012	Principles of Economics II
One of the following sequences in mathematics: 4
MATH 1231 & MATH 1232	Single-Variable Calculus I and Single-Variable Calculus II
or MATH 1051 & MATH 1252	Finite Mathematics for the Social and Management Sciences and Calculus for the Social and Management Sciences

Course List

Code	Title	Credits
Business core courses
BADM 3401	Contemporary Marketing Management
or BADM 3401W	Contemporary Marketing Management
Four courses selected from the following:
ACCY 2001	Introduction to Financial Accounting
ACCY 2002	Introductory Managerial Accounting
BADM 2001	Markets and Politics
or BADM 2001W	Markets and Politics
BADM 2301	Management Information Systems Technology
BADM 3103	Human Capital in Organizations
BADM 3501	Financial Management and Markets
BADM 3601	Operations Management
BADM 4101	Business Ethics and the Legal Environment
or BADM 4101W	Business Ethics and the Legal Environment
BADM 4801	Strategy Formulation and Implementation
IBUS 3001	Introduction to International Business
Marketing major courses
MKTG 3142	Consumer Behavior
or MKTG 3142W	Consumer Behavior
MKTG 3143	Marketing Research
MKTG 4148	Advertising and Marketing Communications
or MKTG 4156	Integrated Marketing Communications
MKTG 4154	Digital Marketing
MKTG 4162	Digital Marketing Analytics
Five courses selected from the following:
MKTG 4149	Advanced Advertising Campaigns
MKTG 4150	Salesmanship and Sales Management
MKTG 4152	Retailing Management
MKTG 4159	Marketing Strategy
MKTG 4161	Pricing Strategy: Competitive and Dynamic Pricing
MKTG 4163	Applied Marketing Decision Analytics
MKTG 4164	Artificial Intelligence and Automated Marketing
MKTG 4165	Customer Relationship Management and Relational Databases
MKTG 4900	Special Topics
or MKTG 4900W	Special Topics
Electives
In general, students complete 43 credits in elective courses to reach the 120 credits required for the degree. 18 of those credits must be taken outside of GWSB. Elective courses may be applied to a GWSB concentration, a non-GWSB minor, or a GWSB or non-GWSB second major. Reference the GWSB undergraduate policies section for course restrictions.

¹  Must be taken after UW 1020 and in separate semesters.

² See University General Education Requirement for a list of approved courses.

³ First-year students are required to take BADM 1001 and BADM 1002; transfer students are required to take BADM 1003.

⁴ Students should meet with a GWSB academic advisor to discuss other options for fulfilling the mathematics requirement.

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Requirements for a second major in marketing

Non-GWSB students may declare marketing as a second major directly with their home school advisor; a signature from a GWSB academic advisor is not required. 

Students who pursue marketing as a second major must complete the following courses:

Course List

Code	Title	Credits
BADM 3401	Contemporary Marketing Management
or BADM 3401W	Contemporary Marketing Management
MKTG 3142	Consumer Behavior
or MKTG 3142W	Consumer Behavior
MKTG 3143	Marketing Research
MKTG 4148	Advertising and Marketing Communications
or MKTG 4156	Integrated Marketing Communications
MKTG 4154	Digital Marketing
Five courses selected from the following:
MKTG 4149	Advanced Advertising Campaigns
MKTG 4150	Salesmanship and Sales Management
MKTG 4159	Marketing Strategy
MKTG 4160	Global Marketing Strategy
MKTG 4161	Pricing Strategy: Competitive and Dynamic Pricing
MKTG 4162	Digital Marketing Analytics
MKTG 4163	Applied Marketing Decision Analytics
MKTG 4164	Artificial Intelligence and Automated Marketing
MKTG 4165	Customer Relationship Management and Relational Databases
MKTG 4900	Special Topics
or MKTG 4900W	Special Topics