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MKTGĀ 4156. Integrated Marketing Communications. 3 Credits.

The ubiquity of advertising and promotion; fundamental shifts in how consumers get information and from whom, and how much trust they place in different sources; strategies to address a rapidly changing media environment; concepts, analyses, and activities that comprise advertising; assessing and solving advertising challenges. Prerequisites: BADM 3401, MKTG 3142 and MKTG 3143.