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BADMĀ 3401. Basic Marketing Management. 3 Credits.

Consumer and organizational buying behavior. Strategic marketing processes (market research, segmentation, targeting, positioning, and relationship-building). Product development and brand management, valuation and pricing, channel and logistics management, integrated marketing communications, e-commerce. Prerequisite: ECON 1012 or HONR 2044.


...the dean or advising office Departmental prerequisite: BADM 3401 Basic Marketing Management is prerequisite to...