The following requirements must be fulfilled: a minimum of 120 credits, including University General Education, pre-business, business core, and marketing major courses.

Students pursuing marketing as a second major should reference the marketing as a second major requirements section at the bottom of this page.

General education courses
UW 1020University Writing
6 credits taken in at least two writing in the disciplines (WID) courses in two or more separate semesters. 1
One critical analysis in the humanities course. 2
One scientific reasoning with laboratory course. 2
One course with an approved oral communication component. 2
Pre-business courses
BADM 1001
& BADM 1002		Business Leader Foundations I
and Business Leader Foundations II 3
or BADM 1003 Business Leader Foundations for Transfer Students
BADM 3001Business Leader Career Strategy
BADM 4001Business Leader Launch
STAT 1051Introduction to Business and Economic Statistics
or STAT 1053 Introduction to Statistics in Social Science
or STAT 1111 Business and Economic Statistics I
or DNSC 1001 Business Analytics I: Statistics for Descriptive and Predictive Analytics
or APSC 3115 Engineering Analysis III
STAT 2112Business and Economic Statistics II
or STAT 2118 Regression Analysis
or STAT 2123 Introduction to Econometrics
or DNSC 2001 Business Analytics II: Predictive and Prescriptive Analytics
or ECON 2123 Introduction to Econometrics
ECON 1011Principles of Economics I
ECON 1012Principles of Economics II
One of the following sequences in mathematics:
MATH 1231
& MATH 1232		Single-Variable Calculus I
and Single-Variable Calculus II
or MATH 1051
& MATH 1252		 Finite Mathematics for the Social and Management Sciences
and Calculus for the Social and Management Sciences
or MATH 1051
& MATH 1231		 Finite Mathematics for the Social and Management Sciences
and Single-Variable Calculus I
or MATH 1220
& MATH 1221
& MATH 1051		 Calculus with Precalculus I
and Calculus with Precalculus II
and Finite Mathematics for the Social and Management Sciences
or MATH 1220
& MATH 1221
& MATH 1232		 Calculus with Precalculus I
and Calculus with Precalculus II
and Single-Variable Calculus II
Business core courses
BADM 3401Contemporary Marketing Management
or BADM 3401W Contemporary Marketing Management
Four courses selected from the following:
ACCY 2001Introduction to Financial Accounting
ACCY 2002Introductory Managerial Accounting
BADM 2001Markets and Politics
or BADM 2001W Markets and Politics
BADM 2301Management Information Systems Technology
BADM 3103Human Capital in Organizations
BADM 3501Financial Management and Markets
BADM 3601Operations Management
BADM 4101Business Ethics and the Legal Environment
or BADM 4101W Business Ethics and the Legal Environment
BADM 4801Strategy Formulation and Implementation
IBUS 3001Introduction to International Business
Marketing major courses
MKTG 3142Consumer Behavior
or MKTG 3142W Consumer Behavior
MKTG 3143Marketing Research
MKTG 4148Advertising and Marketing Communications
or MKTG 4156 Integrated Marketing Communications
MKTG 4154Digital Marketing
Six courses selected from the following:
MKTG 4149Advanced Advertising Campaigns
MKTG 4150Professional Selling: Technology & Luxury
MKTG 4152Retailing Management
MKTG 4159Marketing Strategy
MKTG 4160Global Marketing Strategy
MKTG 4161Pricing Strategy: Competitive and Dynamic Pricing
MKTG 4162Digital Marketing Analytics
MKTG 4163Applied Marketing Decision Analytics
MKTG 4164Artificial Intelligence and Automated Marketing
MKTG 4165Customer Relationship Management and Relational Databases
MKTG 4900Special Topics
or MKTG 4900W Special Topics
Electives
In general, students complete 40 credits in elective courses to reach the 120 credits required for the degree. 18 of those credits must be taken outside of GWSB. Elective courses may be applied to a GWSB concentration, a non-GWSB minor, or a GWSB or non-GWSB second major. Reference the GWSB undergraduate policies section for course restrictions.

1  Courses must be taken after UW 1020 and in separate semesters.

2 See University General Education Requirement for additional information regarding approved courses for this requirement.

3 First-year students take BADM 1001 and BADM 1002; transfer students take BADM 1003.

Marketing as a second major

Non-GWSB students may declare marketing as a second major directly with their home school advisor; a signature from a GWSB academic advisor is not required. 

Students who pursue marketing as a second major must complete the following courses:

BADM 3401Contemporary Marketing Management
or BADM 3401W Contemporary Marketing Management
MKTG 3142Consumer Behavior
or MKTG 3142W Consumer Behavior
MKTG 3143Marketing Research
MKTG 4148Advertising and Marketing Communications
or MKTG 4156 Integrated Marketing Communications
MKTG 4154Digital Marketing
Five courses selected from the following:
MKTG 4149Advanced Advertising Campaigns
MKTG 4150Professional Selling: Technology & Luxury
MKTG 4159Marketing Strategy
MKTG 4160Global Marketing Strategy
MKTG 4161Pricing Strategy: Competitive and Dynamic Pricing
MKTG 4162Digital Marketing Analytics
MKTG 4163Applied Marketing Decision Analytics
MKTG 4164Artificial Intelligence and Automated Marketing
MKTG 4165Customer Relationship Management and Relational Databases
MKTG 4900Special Topics
or MKTG 4900W Special Topics