Bachelor of Science with a Major in Business Analytics (STEM)

The bachelor of science (BS) in business analytics program is designed to prepare students for the data driven business world of the century and to provide students with leadership aspirations with both the technical and quantitative skills and abilities necessary to effectively use data and strong communication, organizational management, and general consulting skills and knowledge. Program graduates are able to transform large, unclean data sets into usable and actionable information, while also presenting and communicating these results and recommendations to business leaders in order to create results and enact change.

The business analytics curriculum provides a deep foundation in the methodologies and technologies of analytics, as well as the team and project skills necessary to apply them in the real world. Students in the BS in business analytics program will: 

• Understand how analytics can improve decisions throughout an organization’s value chain and how to assess and improve the analytic competency of a firm.
• Understand the different forms of analytics (descriptive, predictive, and prescriptive) and develop a sound understanding of the methods used in each.
• Develop hands‐on experience with analytical tools and software that are widely used in practice including emphasis on the SAS tools suite, R Programming, Python, SQL, no-SQL, Tableau, and other current and trending technologies.
• Understand the dynamics of leading and participating in successful analytics teams and projects.
• Develop an ability to communicate the analysis and findings of an analytics project in an effective manner to decision makers and policymakers.

This is a STEM-designated program.

Visit the program website for additional information.

The following requirements must be fulfilled: a minimum of 120 credits, including University General Education, pre-business, business core, and business analytics major courses.

Students pursuing business analytics as a second major should reference the business analytics as a second major requirements section at the end of this page.

¹ Courses must be taken after completion of UW 1020  and in separate semesters.

³ First-year students take BADM 1001 and BADM 1002; transfer students take BADM 1003.

⁴ BS in business analytics students should complete DNSC 2001 as their advanced statistics requirement.

Business analytics as a second major

Students pursuing business analytics as a second major are required to complete the courses listed below. Non-GWSB students may declare business analytics as a second major directly with their home school advisor; a signature from a GWSB academic advisor is not required.