Master of Science in the Field of Marketing

The master of science (MS) in marketing program is designed to provide students with knowledge, skills and abilities to visualize long term strategies and analyze critical information in a fast changing and uncertain global environment.  The program exposes students to modern theories and research in consumer behavior, research methodology and analytics, advertising and sales promotion, digital technologies, and the technologies of artificial intelligence and automated marketing.  Marketing department courses emphasize an experiential learning pedagogy so that students develop strong problem solving and integration skills.  The courses integrate theory, method and applications.  They emphasize the collection, organization and processing of consumer and marketing data, new analytic methodologies, and the impact of social media and new product and service technologies.  Marketing is an exciting and dynamic field, and the MS reflects this.

The following requirements must be fulfilled: 30 credits, including 15 credits in required courses and 15 credits in elective courses.

Course List

Code	Title	Credits
Required
MBAD 6274	Marketing
MKTG 6242	Buyer Behavior
MKTG 6243	Marketing Research
MKTG 6248	Advertising and Marketing Communications Strategy
or MKTG 6256	Integrated Marketing Communication
MKTG 6252	Digital Marketing
Electives
15 credits in elective courses selected from the following:
MKTG 6246	Marketing of Services
MKTG 6255	Strategic Brand Management
MKTG 6261	Dynamic Pricing Strategy
MKTG 6262	Digital Marketing Analytics
MKTG 6263	Marketing Decision Analytics
MKTG 6264	Artificial Intelligence and Machine Learning for Marketing Automation
MKTG 6265	Marketing Relational Databases and Customer Relationship Management
MKTG 6290	Special Topics