Visit the School of Business website for admissions information.
The following requirements must be fulfilled: 30 credits, including 15 credits in required courses and 15 credits in elective courses.
Code | Title | Credits |
---|---|---|
Required | ||
MBAD 6274 | Marketing | |
MKTG 6242 | Buyer Behavior | |
MKTG 6243 | Marketing Research | |
MKTG 6248 | Advertising and Marketing Communications Strategy | |
or MKTG 6256 | Integrated Marketing Communication | |
MKTG 6252 | Digital Marketing | |
Electives | ||
15 credits in elective courses selected from the following: | ||
MKTG 6246 | Marketing of Services | |
MKTG 6255 | Strategic Brand Management | |
MKTG 6261 | Dynamic Pricing Strategy | |
MKTG 6262 | Digital Marketing Analytics | |
MKTG 6263 | Marketing Decision Analytics | |
MKTG 6264 | Artificial Intelligence and Machine Learning for Marketing Automation | |
MKTG 6265 | Marketing Relational Databases and Customer Relationship Management | |
MKTG 6290 | Special Topics |