The following requirements must be fulfilled: 30 credits, including 15 credits in required courses and 15 credits in elective courses.

Required
MBAD 6274Marketing
MKTG 6242Buyer Behavior
MKTG 6243Marketing Research
MKTG 6248Advertising and Marketing Communications Strategy
or MKTG 6256 Integrated Marketing Communication
MKTG 6252Digital Marketing
Electives
15 credits in elective courses selected from the following:
MKTG 6246Marketing of Services
MKTG 6255Strategic Brand Management
MKTG 6261Dynamic Pricing Strategy
MKTG 6262Digital Marketing Analytics
MKTG 6263Marketing Decision Analytics
MKTG 6264Artificial Intelligence and Machine Learning for Marketing Automation
MKTG 6265Marketing Relational Databases and Customer Relationship Management
MKTG 6290Special Topics