This Bulletin covers the degree requirements for students matriculating in the current academic year. Students who matriculated before the current year can find their requirements in the relevant archived Bulletin.

The following requirements must be fulfilled:15 credits, including 6 credits in required courses and 9 credits in selected courses. At least 9 of the 15 credits must be taken in residence. All concentration courses must be completed with a minimum grade of C-.

Concentrations are only available to GWSB students. See Concentrations under GW School of Business Undergraduate Regulations in this Bulletin for additional information.

Required
MKTG 3142Consumer Behavior
or MKTG 3142W Consumer Behavior
MKTG 3143Marketing Research
Three courses (9 credits) selected from any of the following:
Marketing strategy related courses
MKTG 4148Advertising and Marketing Communications
or MKTG 4156 Integrated Marketing Communications
MKTG 4149Advanced Advertising Campaigns
MKTG 4150Personal Selling: Technology and Luxury
MKTG 4152Retailing Management
MKTG 4153Product Marketing Management
or MKTG 4153W Product Marketing Management
MKTG 4159Marketing Strategy
MKTG 4160Global Marketing Strategy
MKTG 4161Pricing Strategy: Competitive and Dynamic Pricing
MKTG 4170Marketing Sustainability
Digital marketing and analytics related courses
MKTG 4146Services Marketing in the Digital Era
MKTG 4154Digital Marketing in the Age of AI
MKTG 4158AI Applications in Marketing
MKTG 4162Digital Marketing Analytics
MKTG 4163Applied Marketing Decision Analytics
MKTG 4164Artificial Intelligence and Automated Marketing
MKTG 4165Customer Relationship Management and Relational Databases
MKTG 4166Creativity and Graphic Art for Marketing
MKTG 4167Architecture of Marketing on the Web
MKTG 4168Social Media & Influencer Marketing
MKTG 4900Special Topics
or MKTG 4900W Special Topics