The following requirements must be fulfilled for the concentration in marketing strategy and analytics: 15 credits in required and selected courses; at least 9 of these credits must be taken in residence. All concentration courses must be completed with a minimum grade of C-.

Concentrations are only available to GWSB students. See Concentrations under GW School of Business Undergraduate Regulations in this Bulletin for additional information.

MKTG 3142Consumer Behavior
or MKTG 3142W Consumer Behavior
MKTG 3143Marketing Research
Three courses selected from the following:
Marketing strategy related courses
MKTG 4148Advertising and Marketing Communications
or MKTG 4156 Integrated Marketing Communications
MKTG 4150Professional Selling: Technology & Luxury
MKTG 4152Retailing Management
MKTG 4159Marketing Strategy
MKTG 4160Global Marketing Strategy
MKTG 4161Pricing Strategy: Competitive and Dynamic Pricing
Digital marketing and analytics related courses
MKTG 4154Digital Marketing
MKTG 4162Digital Marketing Analytics
MKTG 4163Applied Marketing Decision Analytics
MKTG 4164Artificial Intelligence and Automated Marketing
MKTG 4165Customer Relationship Management and Relational Databases
MKTG 4900Special Topics
or MKTG 4900W Special Topics