The following requirements must be fulfilled for the concentration in marketing strategy and analytics: 15 credits in required and selected courses; at least 9 of these credits must be taken in residence. All concentration courses must be completed with a minimum grade of C-.
Concentrations are only available to GWSB students. See Concentrations under GW School of Business Undergraduate Regulations in this Bulletin for additional information.
| Code | Title | Credits |
|---|---|---|
| Required | ||
| MKTG 3142 | Consumer Behavior | |
| or MKTG 3142W | Consumer Behavior | |
| MKTG 3143 | Marketing Research | |
| Three courses selected from the following: | ||
| Marketing strategy related courses | ||
| MKTG 4148 | Advertising and Marketing Communications | |
| or MKTG 4156 | Integrated Marketing Communications | |
| MKTG 4150 | Professional Selling: Technology and Luxury | |
| MKTG 4152 | Retailing Management | |
| MKTG 4159 | Marketing Strategy | |
| MKTG 4160 | Global Marketing Strategy | |
| MKTG 4161 | Pricing Strategy: Competitive and Dynamic Pricing | |
| Digital marketing and analytics related courses | ||
| MKTG 4154 | Digital Marketing in the Age of AI | |
| MKTG 4162 | Digital Marketing Analytics | |
| MKTG 4163 | Applied Marketing Decision Analytics | |
| MKTG 4164 | Artificial Intelligence and Automated Marketing | |
| MKTG 4165 | Customer Relationship Management and Relational Databases | |
| MKTG 4900 | Special Topics | |
| or MKTG 4900W | Special Topics | |