Only students outside of the School of Business may pursue this minor and may declare it directly with their home school advisor; a signature from a GWSB academic advisor is not required.

The following requirements must be fulfilled: 18 credits in selected courses.

See GWSB Regulations for additional information regarding minor programs.

Six courses (18 credits) selected from the following:
BADM 3401Contemporary Marketing Management
or BADM 3401W Contemporary Marketing Management
MKTG 3142Consumer Behavior
or MKTG 3142W Consumer Behavior
MKTG 3143Marketing Research
MKTG 4148Advertising and Marketing Communications
MKTG 4149Advanced Advertising Campaigns
MKTG 4150Professional Selling: Technology & Luxury
MKTG 4152Retailing Management
MKTG 4154Digital Marketing
MKTG 4159Marketing Strategy
MKTG 4160Global Marketing Strategy
MKTG 4161Pricing Strategy: Competitive and Dynamic Pricing
MKTG 4162Digital Marketing Analytics
MKTG 4163Applied Marketing Decision Analytics
MKTG 4164Artificial Intelligence and Automated Marketing
MKTG 4165Customer Relationship Management and Relational Databases
MKTG 4900Special Topics
or MKTG 4900W Special Topics