This Bulletin covers the degree requirements for students matriculating in the current academic year. Students who matriculated before the current year can find their requirements in the relevant archived Bulletin.
Only students outside of the School of Business may pursue this minor and may declare it directly with their home school advisor; a signature from a GWSB academic advisor is not required.
The following requirements must be fulfilled: 18 credits in selected courses.
See GWSB Regulations for additional information regarding minor programs.
| Code | Title | Credits |
|---|---|---|
| Required | ||
| Six courses (18 credits) selected from the following: | ||
| BADM 3401 | Contemporary Marketing Management | |
| or BADM 3401W | Contemporary Marketing Management | |
| MKTG 3142 | Consumer Behavior | |
| or MKTG 3142W | Consumer Behavior | |
| MKTG 3143 | Marketing Research | |
| MKTG 4146 | Services Marketing in the Digital Era | |
| MKTG 4148 | Advertising and Marketing Communications | |
| MKTG 4149 | Advanced Advertising Campaigns | |
| MKTG 4150 | Personal Selling: Technology and Luxury | |
| MKTG 4152 | Retailing Management | |
| MKTG 4153 | Product Marketing Management | |
| or MKTG 4153W | Product Marketing Management | |
| MKTG 4154 | Digital Marketing in the Age of AI | |
| MKTG 4158 | AI Applications in Marketing | |
| MKTG 4159 | Marketing Strategy | |
| MKTG 4160 | Global Marketing Strategy | |
| MKTG 4161 | Pricing Strategy: Competitive and Dynamic Pricing | |
| MKTG 4162 | Digital Marketing Analytics | |
| MKTG 4163 | Applied Marketing Decision Analytics | |
| MKTG 4164 | Artificial Intelligence and Automated Marketing | |
| MKTG 4165 | Customer Relationship Management and Relational Databases | |
| MKTG 4166 | Creativity and Graphic Art for Marketing | |
| MKTG 4167 | Architecture of Marketing on the Web | |
| MKTG 4168 | Social Media & Influencer Marketing | |
| MKTG 4170 | Marketing Sustainability | |
| MKTG 4900 | Special Topics | |
| or MKTG 4900W | Special Topics | |