Only students outside of the School of Business may pursue this minor and may declare it directly with their home school advisor; a signature from a GWSB academic advisor is not required.
The following requirements must be fulfilled: 18 credits in selected courses.
See GWSB Regulations for additional information regarding minor programs.
|Six courses (18 credits) selected from the following:|
|BADM 3401||Contemporary Marketing Management|
|or BADM 3401W||Contemporary Marketing Management|
|MKTG 3142||Consumer Behavior|
|or MKTG 3142W||Consumer Behavior|
|MKTG 3143||Marketing Research|
|MKTG 4148||Advertising and Marketing Communications|
|MKTG 4149||Advanced Advertising Campaigns|
|MKTG 4150||Salesmanship and Sales Management|
|MKTG 4152||Retailing Management|
|MKTG 4154||Digital Marketing|
|MKTG 4159||Marketing Strategy|
|MKTG 4160||Global Marketing Strategy|
|MKTG 4161||Pricing Strategy: Competitive and Dynamic Pricing|
|MKTG 4162||Digital Marketing Analytics|
|MKTG 4163||Applied Marketing Decision Analytics|
|MKTG 4164||Artificial Intelligence and Automated Marketing|
|MKTG 4165||Customer Relationship Management and Relational Databases|
|MKTG 4900||Special Topics|
|or MKTG 4900W||Special Topics|