Master of Public Health in the Field of Public Health Communication and Marketing

Program Director L. Abroms

Faculty Advisors D. Evans, J. Franz, S. Hull, R. Rimal, M. Turner

Practicum Director D. Strong

Mission

Based on an ecological model of health, the mission of this program is to educate public health professionals to use communication and marketing as strategic tools to influence people, places, and environmental conditions in ways that advance public health objectives.

Goals

Graduates will possess the skills necessary to become highly effective public health practitioners and leaders. Their specific expertise in the strategic use of communication and marketing tools will enable them to work collaboratively with a broad range of other public health experts to plan high-impact health enhancement initiatives, and to implement or supervise the implementation of the communication and marketing components of public health initiatives.

Specifically, students will become proficient at developing, implementing, and evaluating:

  • Communication programs that help people make sound health decisions and effectively manage their health behaviors.
  • Marketing programs that improve the health capacity of communities by enhancing the competitiveness of the healthful (versus unhealthful) products and services offered to community members.
  • Communication programs that promote the adoption of policies--in the public and private sector--which enhance health.

Course Requirements

MPH students who select the Public Health Communication and Marketing (PHCM) Program enroll in MPH core courses (15 credits); department requirements (6 credits); program-specific required courses (12 credits); program-specific electives (8 credits). The 45 credit requirement includes both practicum and the culminating experience (4 credits), where students apply their didactic education in real world settings. 

Begin planning practicum during year 1; complete culminating experience in year 2.

Program Requirements 

Required core courses:
PUBH 6001Biological Concepts in Public Health
PUBH 6002Biostatistical Applications for Public Health
PUBH 6003Principles and Practices of Epidemiology
PUBH 6004Environmental and Occupational Health in a Sustainable World
PUBH 6006Management and Policy Approaches to Public Health
PUBH 6007Social and Behavioral Approaches to Public Health
Required department courses:
PUBH 6500Planning and Implementing Health Promotion Programs
PUBH 6501Program Evaluation
Required program courses:
PUBH 6503Introduction to Public Health Communication and Marketing
PUBH 6504Social and Behavioral Science Research Methods
PUBH 6570Advanced Public Health Communication: Theory and Practice
PUBH 6571Social Marketing: Theory and Practice
Program-specific electives (8 credits) from list:
PUBH 6516Community Health Information Resources
PUBH 6530Qualitative Methods in Health Promotion
PUBH 6532Community Organization, Development, and Advocacy
or PUBH 6573 Media Advocacy for Public Health
PUBH 6572Marketing Research for Public Health
PUBH 6574Public Health Branding: Theory and Practice
PUBH 6575Communication Skills for Public Health Professionals
PUBH 6133Social Dimensions in Climate Change and Health
PUBH 6249Use of Statistical Packages: Data Management and Data Analysis
Or select other SPH course(s) with advisor's advanced approval
Practicum and culminating experience:
PUBH 6014Practicum
PUBH 6015Culminating Experience

Graduation Requirements

  1. Graduate credit requirement: 45 graduate credits.
  2. Course requirements: Successful completion of core and program-specific courses.
  3. Grade point requirement: 3.0 (B average) overall grade-point average.
  4. Time limit requirement: The degree must be completed within four years.
  5. Transfer credit policy: Up to 12 graduate credits that have not been applied to a previous graduate degree may be transferred to the Master of Public Health program. External credits must have been earned from an accredited institution in the last three years with a grade of 3.0 (B) or above. SPH graduate certificate students can transfer as many credits as meet program requirements—up to 18 credits—to the MPH degree. Graduate certificate students wishing to transfer to a degree program may apply to do so via the online change of concentration petition after completion of three or more courses and a cumulative GPA of 3.0 or above. A grade of B or above is required for a course to be eligible for transfer.