Master of Public Health in the Field of Public Health Communication and Marketing

Program Director L. Abroms

Practicum Director K. Pomerantz

Mission

Based on an ecological model of health, the mission of this program is to educate public health professionals to use communication and marketing as strategic tools to influence people, places, and environmental conditions in ways that advance public health objectives.

Goals

Graduates will possess the skills necessary to become highly effective public health practitioners and leaders. Their specific expertise in the strategic use of communication and marketing tools will enable them to work collaboratively with a broad range of other public health experts to plan high-impact health enhancement initiatives, and to implement or supervise the implementation of the communication and marketing components of public health initiatives.

Specifically, students will become proficient at developing, implementing, and evaluating:

  • Communication programs that help people make sound health decisions and effectively manage their health behaviors.
  • Marketing programs that improve the health capacity of communities by enhancing the competitiveness of the healthful (versus unhealthful) products and services offered to community members.
  • Communication programs that promote the adoption of policies--in the public and private sector--which enhance health.

Program-Specific Competencies

Upon completion of the MPH Program in Public Health Communication and Marketing, students will be able to:

  • Apply an ecological framework to assess and promote population health.
    Relevant courses:
    PUBH 6502Practical Data Analysis: PCH
    or PUBH 6504 Social and Behavioral Science Research Methods
    PUBH 6503Introduction to Public Health Communication and Marketing
    PUBH 6570AdvPublHlthComm: Theory & Prac
    PUBH 6571Social Marketing: Theory and Practice
    PUBH 6573Media Advocacy for Public Hlth
    PUBH 6575CommunSkills for PubHProfsnls
  • Use marketing research to develop and improve public health programs.
    Relevant courses:
    PUBH 6503Introduction to Public Health Communication and Marketing
    PUBH 6570AdvPublHlthComm: Theory & Prac
    PUBH 6571Social Marketing: Theory and Practice
    PUBH 6572Marketing Research for Public Health
    PUBH 6574Pub Hlth Branding Theory&Pract
  • Develop and administer communication programs to promote individual- and population-level behavior change.
    Relevant courses:
    PUBH 6503Introduction to Public Health Communication and Marketing
    PUBH 6570AdvPublHlthComm: Theory & Prac
    PUBH 6571Social Marketing: Theory and Practice
    PUBH 6572Marketing Research for Public Health
    PUBH 6573Media Advocacy for Public Hlth
    PUBH 6574Pub Hlth Branding Theory&Pract
    PUBH 6575CommunSkills for PubHProfsnls
  • Develop and administer marketing programs to promote individual- and population-level behavior change and improve the health capacity of communities.
    Relevant courses:
    PUBH 6503Introduction to Public Health Communication and Marketing
    PUBH 6570AdvPublHlthComm: Theory & Prac
    PUBH 6571Social Marketing: Theory and Practice
    PUBH 6572Marketing Research for Public Health
    PUBH 6573Media Advocacy for Public Hlth
    PUBH 6574Pub Hlth Branding Theory&Pract
    PUBH 6575CommunSkills for PubHProfsnls
  • Develop and administer communication programs to promote the adoption of policies that enhance health.
    Relevant courses:
    PUBH 6503Introduction to Public Health Communication and Marketing
    PUBH 6570AdvPublHlthComm: Theory & Prac
    PUBH 6571Social Marketing: Theory and Practice
    PUBH 6573Media Advocacy for Public Hlth
    PUBH 6574Pub Hlth Branding Theory&Pract
  • Evaluate public health communication and marketing initiatives.
    Relevant courses:
    PUBH 6503Introduction to Public Health Communication and Marketing
    PUBH 6502Practical Data Analysis: PCH
    or PUBH 6504 Social and Behavioral Science Research Methods
    PUBH 6570AdvPublHlthComm: Theory & Prac
    PUBH 6571Social Marketing: Theory and Practice
    PUBH 6572Marketing Research for Public Health
    PUBH 6574Pub Hlth Branding Theory&Pract

Course Requirements

MPH students who select the Public Health Communication and Marketing (PHCM) Program enroll in MPH core courses (15 credits); department requirements (6 credits); program-specific required courses (10-12 credits); program-specific electives (6 credits), and  other SPH electives (2-4 credits). The 45 credit requirement includes both practicum and the culminating experience (4 credits), where students apply their didactic education in real world settings. 

Begin planning practicum during year 1; complete culminating experience in year 2.

Program Requirements 

Required core courses:
PUBH 6001Biological Concepts in Public Health
PUBH 6002Biostatistical Applications for Public Health
PUBH 6003Principles and Practices of Epidemiology
PUBH 6004Environmental and Occupational Health in a Sustainable World
PUBH 6006Management and Policy Approaches to Public Health
PUBH 6007Social and Behavioral Approaches to Public Health
Required department courses:
PUBH 6500Planning and Implementing Health Promotion Programs
PUBH 6501Program Evaluation
Required program courses:
PUBH 6503Introduction to Public Health Communication and Marketing
PUBH 6570AdvPublHlthComm: Theory & Prac
PUBH 6571Social Marketing: Theory and Practice
PUBH 6502Practical Data Analysis: PCH
or PUBH 6504 Social and Behavioral Science Research Methods
Program-specific electives (6 credits) from list:
PUBH 6572Marketing Research for Public Health
PUBH 6573Media Advocacy for Public Hlth
or PUBH 6532 Commnty Org,Devlpmnt&Advocacy
PUBH 6574Pub Hlth Branding Theory&Pract
PUBH 6575CommunSkills for PubHProfsnls
Electives: Suggestions below (or any of program-specific electives not yet taken) (2-4 credits)
PUBH 6133Social Dimenensions in Climate Change and Health
PUBH 6134Communicating Science for Public Health
PUBH 6249StatPackages/DataMgt&DataAnlys
PUBH 6430Theories for Global Health Communication Interventions
PUBH 6431Global Health Communication Strategies and Skills
PUBH 6516Community Health InfoResources
PUBH 6530Qualitative Methods in Health Promotion
PUBH 6531HlthPromotion/HlthCareSettings
PUBH 6536Workplace Health Promotion
PUBH 6537Health Promotion & Aging
Or select other SPH course(s) with advisor's advanced approval
Practicum and culminating experience:
PUBH 6014Practicum
PUBH 6015Culminating Experience

Graduation Requirements

  1. Graduate credit requirement: 45 graduate credits
  2. Course requirements: Successful completion of core and program-specific courses
  3. Grade point requirement: 3.0 (B average) overall grade point average
  4. Time limit requirement: The degree must be completed within four years.
  5. Transfer credit policy: Up to 12 graduate credits that have not been applied to a previous graduate degree may be transferred to the Master of Public Health program. Up to 18 credits may be transferred to the Master of Public Health from the SPH graduate certificate. Credits must have been earned from an accredited institution in the last 3 years with a grade point of 3.0 or better.