Prof Studies-Publishing (PSPB)

Explanation of Course Numbers

  • Courses in the 1000s are primarily introductory undergraduate courses
  • Those in the 2000–4000s are upper-division undergraduate courses that can also be taken for graduate credit with permission and additional work
  • Those in the 6000s and 8000s are for master’s, doctoral, and professional-level students
  • The 6000s are open to advanced undergraduate students with approval of the instructor and the dean or advising office

PSPB 2110. Book Design. 2 Credits.

PSPB 6201. Book and Journal Publishing. 3 Credits.

PSPB 6203. Business of Publishing. 2 Credits.

PSPB 6205. CopyrightLaw/Print&Cyberspace. 3 Credits.

PSPB 6207. Marketing Strategies. 2 Credits.

PSPB 6213. Book Design. 2 Credits.

PSPB 6221. Publishing Management, Organization, and Strategy. 2 Credits.

PSPB 6222. Accounting and Finance for Publishers. 2 Credits.

PSPB 6224. Budgeting, Fulfillment, and Distribution. 2 Credits.

PSPB 6232. Production Management. 3 Credits.

PSPB 6233. Book & Interior Jacket Design. 2 Credits.

PSPB 6235. Essentials of Web Publishing. 2 Credits.

PSPB 6237. Business Models Online. 2 Credits.

PSPB 6241. The Ethos of Acad. Publishing. 2 Credits.

PSPB 6242. Acquisition,Edit.Sel.&PeerRev.. 2 Credits.

PSPB 6243. Copyediting and Composition. 2 Credits.

PSPB 6244. Academic Publishing Marketing. 2 Credits.

PSPB 6245. Academic Publishing Technology. 2 Credits.

PSPB 6246. Managing Acad. Pub. Programs. 2 Credits.

PSPB 6251. Fundamentals of Electronic Publishing. 2 Credits.

PSPB 6253. Electronic Publishing Practice. 2 Credits.

Pragmatic, economic, and ethical aspects of electronic publishing for responsible decision making. Prerequisite: PSPB 6251.

PSPB 6255. ElecPublishing:Infrast&Arch. 3 Credits.

The strengths, weaknesses, and utilities intrinsic to content architecture, including reapplications of existing data and open source vs. proprietary solutions. Prerequisite: PSPB 6251.

PSPB 6257. Designing/E-publishing Success. 2 Credits.

Principles of digital design: usability testing, search engine optimization, iterative design, and multiple presentational models. Prerequisite: PSPB 6251.

PSPB 6258. User-Centric Design for Print and Electronic Publications. 2 Credits.

PSPB 6261. Editorial Content, Rights, and Permissions. 2 Credits.

PSPB 6262. Editing for Books, Journals, and Electronic Products. 2 Credits.

PSPB 6263. Research, Indexes, and Bibliographies. 2 Credits.

PSPB 6264. Intermediate Editing. 2 Credits.

PSPB 6265. Managing Editorial Staff. 2 Credits.

PSPB 6267. InternetComponents-BookEditing. 2 Credits.

PSPB 6271. Sales Management, Strategy, and Positioning. 2 Credits.

PSPB 6272. Book Publicity & Promotion. 2 Credits.

PSPB 6273. Managing the Marketing Portfolio. 2 Credits.

PSPB 6281. Ethics in Publishing. 1 Credit.