PMGT 6472. Maximizing Social Media. 3 Credits.
Creating and integrating owned digital platforms and social media assets for political persuasion and action. Cultivation of online political communities, moderating and curating outside-generated content, integration and alignment with campaign message; event, reputation and crisis management. Review of constraints and potentials intrinsic to specific social media sites (e.g. Facebook, Google, LinkedIn, Twitter). Prerequisites: PMGT 6452: Digital Strategy.