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PMGT 6468. Digital Advertising and Action. 3 Credits.

Strategies and techniques for developing and leveraging digital advertising for mobilization. Manage an effective online ad campaign from initial concept to creation and from targeting to measuring the results. Prepare, design, and launch a variety of online ad types, including search, social, display, and video. Analyze success or failure based on analytics and benchmarking. Prerequisites: PMGT 6452: Digital Strategy.