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PMGT 6440. Targeting and Voter Contact. 3 Credits.

How to find voters for electoral and advocacy campaigns and tailor communications to them. Database analytics, list management, questionnaire design, target weighting, predictive modeling. Review of randomized and natural experiments in light of theoretic principles and findings from public opinion research. Skill development in use of spreadsheets and basic statistical packages. Lab fee. (Professors B. Russell, A. Strauss) Prerequisites: PMGT 6403.