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PMGT 6410. Grassroots Engagement. 3 Credits.

Strategies and techniques to build advocacy support among and across general civic populations. Identification of potential supporters through database targeting and individual outreach. Motivation and training of interested supporters for grassroots action in campaigns, at public forums, and before decision-makers. Coalition and protest options; analytics of ongoing efforts. (Professors E. Grefe, S. Gagen).