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Viewing: GCON 6505 : Marketing for the Government Marketplace

Last approved: Mon, 19 Oct 2015 08:33:03 GMT

Last edit: Tue, 09 Jun 2015 15:35:05 GMT

Catalog Pages referencing this course
Programs referencing this course
School of Business
SBPM (SBPM)
GCON
6505
Marketing for the Government Marketplace
Marketing for Gov Markets
Summer 2015
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

25
Meah
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The key elements of the business environment that affect marketing for the federal government. Important characteristics of government versus consumer and business markets; segmentation, targeting, and positioning; brand equity and the importance of building strong brands. Key issues and decisions associated with the marketing mix (products, pricing, distribution, and promotion). Application of marketing principles and theories to federal government contracting opportunities.
Students will: 1. Understand the key elements of the business environment that affect marketing and the government market, 2. Identify important characteristics of government versus consumer and business markets, 3. Understand and apply the concepts of segmentation, targeting and positioning, 4. Understand and apply the concept of brand equity and the importance of building strong brands, 5. Identify the key issues and decisions associated with the marketing mix (i.e., products, pricing, distribution, promotion), 6. Apply marketing principles and theories to actual federal government contracting opportunities.
this course addresses marketing from the unique perspective of government markets.
Course Attribute


Key: 9898