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Oct 19, 2015 by ncouture
GCON 6505 : Marketing for the Government Marketplace
Mon, 19 Oct 2015 08:33:03 GMT
Tue, 09 Jun 2015 15:35:05 GMT
Catalog Pages referencing this course
Government Contracts (GCON)
Programs referencing this course
GC-MS: Government Contracts
School of Business
Long Course Title
Marketing for the Government Marketplace
Short Course Title
Marketing for Gov Markets
Number of Credits
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Repeatable for Credit?
Frequency of Offering
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Are Fees Applicable?
Explanation and Description of Fees
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The key elements of the business environment that affect marketing for the federal government. Important characteristics of government versus consumer and business markets; segmentation, targeting, and positioning; brand equity and the importance of building strong brands. Key issues and decisions associated with the marketing mix (products, pricing, distribution, and promotion). Application of marketing principles and theories to federal government contracting opportunities.
Students will: 1. Understand the key elements of the business environment that affect marketing and the government market, 2. Identify important characteristics of government versus consumer and business markets, 3. Understand and apply the concepts of segmentation, targeting and positioning, 4. Understand and apply the concept of brand equity and the importance of building strong brands, 5. Identify the key issues and decisions associated with the marketing mix (i.e., products, pricing, distribution, promotion), 6. Apply marketing principles and theories to actual federal government contracting opportunities.
Uploaded a Course Syllabus
Marketing for federal contracting 10-23-2012.docx
Explanation of how the course differs from similar GW courses
this course addresses marketing from the unique perspective of government markets.
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