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Viewing: MGT 3302 : e-Entrepreneurship

Last approved: Tue, 23 Aug 2016 08:03:09 GMT

Last edit: Sat, 13 Aug 2016 22:06:03 GMT

Catalog Pages referencing this course
School of Business
Management Science (MGT)
MGT
3302
e-Entrepreneurship
e-Entrepreneurship
Fall 2016
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
MGT 3300W
Corequisites

25
Solomon, May
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The process of turning a web, mobile, or wearable business idea into a validated, repeatable, and scalable business model using lean startup methodologies; testing and user feedback, technology basics, promotions, and tracking core metrics.
Course objectives include: • Students will understand how to apply lean startup methodologies to evaluate the feasibility of converting a business idea into a business model. • Students will be able to make an informed choice of whether to pivot (tweak their model/idea), persevere (progress their model/idea on the same roadmap) or perish (walk away from an unfeasible model/idea) • Students will be able to effectively pitch their business to external stakeholders. • Students will be able to speak and understand the language of doing business online. • Students will be able to “mockup,” “prototype,” and develop a minimum viable product to test the hypothesized value proposition of their business model.

Course Attribute

Adding Prerequisites Only
Key: 9895