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Mar 18, 2016 by Kathleen Rogan (krogan)
Aug 23, 2016 by Kathleen Rogan (krogan)
MGT 3302 : e-Entrepreneurship
Tue, 23 Aug 2016 08:03:09 GMT
Sat, 13 Aug 2016 22:06:03 GMT
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BAIE-CONC: Business Administration, Innovation & Entrepreneurship Concentration
IE-BBA: Business Administration, Innovation, and Entrepreneurship
School of Business
Management Science (MGT)
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The process of turning a web, mobile, or wearable business idea into a validated, repeatable, and scalable business model using lean startup methodologies; testing and user feedback, technology basics, promotions, and tracking core metrics.
Course objectives include: • Students will understand how to apply lean startup methodologies to evaluate the feasibility of converting a business idea into a business model. • Students will be able to make an informed choice of whether to pivot (tweak their model/idea), persevere (progress their model/idea on the same roadmap) or perish (walk away from an unfeasible model/idea) • Students will be able to effectively pitch their business to external stakeholders. • Students will be able to speak and understand the language of doing business online. • Students will be able to “mockup,” “prototype,” and develop a minimum viable product to test the hypothesized value proposition of their business model.
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New Course Syllabus_MGT 3302 eEntreneurship Revised for AE, Disability, Religious Holidays.docx
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