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Viewing: CAS 4330 : Politics, Advertising, and Mass Media

Last approved: Wed, 22 Feb 2017 09:04:21 GMT

Last edit: Tue, 07 Feb 2017 21:08:26 GMT

Not needed post merger
Columbian College of Arts and Sciences
Corcoran School of the Arts and Design (CCAD)
CAS
4330
Politics, Advertising, and Mass Media
Politics,Advertising&MassMedia
Summer 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites



Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


In contemporary mass media, political ideas and candidates are sold in the same way as commercial products. This course highlights study of current electoral campaigns within the larger context of visual culture, political rhetoric, general and historical theories of argument and persuasion, and the practical considerations of how government, civil society, and consumer culture operate through mass representations. In keeping with the aims of traditional rhetoric, we explore means of guarding against invalid arguments that are convincingly presented, as well as making a better case for your own views. Students in this seminar should expect to deepen their understanding of the use of images and discourse to influence opinion and motivate choice in our time.

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Course Attribute


Key: 971