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Viewing: PSAD 6270 : International Public Relations and Global Advocacy

Last approved: Fri, 19 Dec 2014 09:42:59 GMT

Last edit: Fri, 14 Nov 2014 20:58:45 GMT

Programs referencing this course
College of Professional Studies
Professional Studies - Advocacy (PSA)
International Public Relations and Global Advocacy
International PR/Global Advo
Course Type
Discussion Group
Default Grading Method
Letter Grade




Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
PSAD 6240 - Global Advocacy: Strategies, Tools, and Tactics
Fee Type


How global public relations strategies are developed and implemented to support advocacy efforts. Case studies of successes and failures. Consideration of communications theories that enable insight into challenges arising from differences in language, culture, politics, and economics worldwide. Students develop, implement, and assess a comprehensive global public relations strategy that includes social media technologies. Students choose either PSAD 6240 or PSAD 6270, depending upon their chosen program emphasis; credit cannot be earned for both courses.

Either this course or PSAD 6240 is required for the master's degree Advocacy in the Global Environment.
Course Attribute

mokeyc (Mon, 03 Mar 2014 21:51:02 GMT): Rollback: To edit terms used from original proposal that reference ADVO, remove degree titles on Courseleaf pages, cite correct name of degree name.
jackp (Mon, 03 Mar 2014 22:47:14 GMT): Rollback: see connie's note
twilson (Mon, 10 Mar 2014 21:53:36 GMT): Rollback: Per your request - Tamara
Key: 8410