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Viewing: PMGT 6466 : Political Advertising

Last approved: Fri, 28 Mar 2014 08:22:56 GMT

Last edit: Mon, 23 Dec 2013 18:44:17 GMT

Programs referencing this course
College of Professional Studies
Political Management (PMGT)
PMGT
6466
Political Advertising
Political Advertising
201403
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

25

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Strategies and techniques for using the various media (print, radio, television, cable, Internet) in political and advocacy campaigns, with emphasis on the use of television. Impact and uses of paid advertising; development of campaign messages; production, timing, and placement of television advertising; explanation of media markets. Students design print ads and brochures and produce a 30-second television spot. (Professor P. Fenn)

Uploaded a Course Syllabus

Course Attribute


Key: 8252