Preview Workflow

The CIM Courses system will be down temporarily undergoing routine maintenance.

Viewing: PMGT 6460 : Audience Research

Last approved: Sun, 06 Apr 2014 08:15:39 GMT

Last edit: Mon, 23 Dec 2013 18:38:36 GMT

Programs referencing this course
College of Professional Studies
Political Management (PMGT)
PMGT
6460
Audience Research
Audience Research
201403
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
PMGT 6403
Corequisites

25

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Processes by which citizens acquire political information and make decisions in politics. Survey research uses in electoral campaigns and issue advocacy. Designing and drawing samples, constructing and pretesting questionnaires, modes of interviewing, financial implications, practical problems in selecting and monitoring polling organizations, and interpretation of data. Focus groups and small-sample interviews; relationship between qualitative and quantitative research; reliability and validity. (Professors R. Johnson, D. Cantor, B. Tringali, M. Ward)

Uploaded a Course Syllabus

Course Attribute


Key: 8250