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Viewing: PMGT 6452 : Digital Strategy

Last approved: Fri, 28 Mar 2014 08:22:22 GMT

Last edit: Mon, 23 Dec 2013 18:24:28 GMT

Programs referencing this course
College of Professional Studies
Political Management (PMGT)
PMGT
6452
Digital Strategy
Digital Strategy
201403
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

20

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Development of an integrated digital strategy for use in advocacy and electoral campaigns. Introduction to the theoretical concepts, distinctive technologies, applied skills, and managerial challenges associated with digital campaigning. Search engine optimization, GPS, online payment systems, customizing back- and front-end systems to meet strategic goals and budget parameters, working with IT vendors and distance volunteers, legal and cultural considerations in US and other regimes, site rollout and scaling, security and privacy. (Professor TBD)

Uploaded a Course Syllabus

Course Attribute


Key: 8246