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Viewing: PMGT 6468 : Digital Advertising and Action

Last approved: Sun, 06 Apr 2014 08:15:23 GMT

Last edit: Mon, 17 Feb 2014 03:25:51 GMT

Programs referencing this course
College of Professional Studies
Political Management (PMGT)
PMGT
6468
Digital Advertising and Action
Digital Advertising and Action
201403
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
PMGT 6452: Digital Strategy
Corequisites

25
David Payne
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Strategies and techniques for developing and leveraging digital advertising for mobilization. Manage an effective online ad campaign from initial concept to creation and from targeting to measuring the results. Prepare, design, and launch a variety of online ad types, including search, social, display, and video. Analyze success or failure based on analytics and benchmarking.


Course Attribute

We have successfully offered this as a Special Topics (PMGT 6265: Digital Advertising and Action) and we would like to make it part our permanent course offerings.
Key: 8222