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Viewing: PUBH 6574 : Pub Hlth Branding Theory&Pract

Last edit: Thu, 09 Feb 2017 16:28:13 GMT

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Programs referencing this course
Milken Institute School of Public Health
Public Health (PUBH)
PUBH
6574
Pub Hlth Branding Theory&Pract
Pub Hlth Branding Theory&Pract
2
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

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No


This course focuses on the use of branding in the public health and social sectors. Learning from the commercial sector, we will examine how to brand behaviors as well as products and services. We will review branding methods, examine research on branding and its effectiveness, and build skills in branding for public health objectives.

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Course Attribute


Key: 8037