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Viewing: PUBH 6572 : Marketing Research for Public Health

Last approved: Sat, 26 Mar 2016 09:29:03 GMT

Last edit: Fri, 25 Mar 2016 18:45:39 GMT

Catalog Pages referencing this course
Milken Institute School of Public Health
Public Health (PUBH)
PUBH
6572
Marketing Research for Public Health
Marketing Rsch for Publ Health
Spring 2016
0,3
Course Type
Discussion Group
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

25

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The use of marketing research techniques used to better understand customers of public health programs in order to improve program design, implementation, and effectiveness. A range of qualitative and quantitative techniques are studied for their relevance to program planning, development, and continuous improvement.
N/A

Course Attribute

Administrative change to reflect the addition of the zero credit discussion groups.
ebrunori (Mon, 26 Oct 2015 21:18:28 GMT): Updated abbreviated course title as well.
Key: 7909