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Viewing: PUBH 6571 : Social Marketing: Theory and Practice

Last approved: Sat, 26 Mar 2016 09:28:01 GMT

Last edit: Fri, 25 Mar 2016 18:45:28 GMT

Catalog Pages referencing this course
Milken Institute School of Public Health
Public Health (PUBH)
PUBH
6571
Social Marketing: Theory and Practice
Social Mktg: Theory & Practice
Spring 2016
0,3
Course Type
Discussion Group
Lecture
Default Grading Method
Letter Grade

No
No
PUBH 6503
Corequisites

25

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The use of marketing to change the behavior of people, populations, and policy makers in ways that are in their, and society’s, best interests. Students in this skills-based course study and work in teams to apply a range of marketing strategies to a real-world situation.
N/A

Course Attribute

Administrative change to reflect the addition of the zero credit discussion groups.
ebrunori (Mon, 26 Oct 2015 21:20:33 GMT): Updated abbreviated course title as well. Indicated Prerequ which was left off previously.
Key: 7908