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Viewing: PUBH 6503 : Introduction to Public Health Communication and Marketing

Last approved: Thu, 29 Dec 2016 09:02:26 GMT

Last edit: Tue, 29 Nov 2016 14:08:19 GMT

Other Courses referencing this course
Milken Institute School of Public Health
PRCH (PRCH)
PUBH
6503
Introduction to Public Health Communication and Marketing
Intro to PubHlth Communic/Mktg
Fall 2016
0,3
Course Type
Discussion Group
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

80
Franz
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The application of health communication theories, principles and techniques, as well as marketing constructs and concepts, to advancing public health through practitioner-oriented health communication and social marketing campaigns and programs.
At the end of the course students will be able to:

Course Learning Objectives:
1. To learn an ecological framework for the use of communication and marketing to promote the
public’s health.
2. understand the potential and limitations of public health communication and marketing
campaigns.
3. understand the differences between health communication, social marketing, and media
advocacy.
4. possess basic skills required in public health communication & marketing: strategic planning;
formative research; developing communication materials, products and services; implementing
campaigns, and evaluating campaigns.
5. understand what health literacy and media literacy are, and how they apply to public health
communication and marketing.
Uploaded a Course Syllabus

Course Attribute

correcting course type... should be lecture and zero credit discussion group.
Also, correct department name should be Prevention and Community Health, not Public Health however I could not correct here. EKB
Key: 7866