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May 27, 2016 by Karen McDonnell (kmcdonne)
Dec 29, 2016 by Elisse Brunori (ebrunori)
PUBH 6503 : Introduction to Public Health Communication and Marketing
Thu, 29 Dec 2016 09:02:26 GMT
Tue, 29 Nov 2016 14:08:19 GMT
Catalog Pages referencing this course
Master of Arts in the Field of Global Communication
Prevention and Community Health
Public Health (PUBH)
Programs referencing this course
AS-MA: Asian Studies
CM-MA: Communication Management
COPC-MPH: Community Oriented Primary Care
GC-MA: Global Communication
HPRO-MPH: Health Promotion
MCH-MPH: Maternal and Child Health
PAPH-MPH: Physical Activity in Public Health
PHCM-MPH: Public Health Communication and Marketing
Other Courses referencing this course
In The Catalog Prerequisites:
PUBH 6571 : Social Marketing: Theory and Practice
Milken Institute School of Public Health
Long Course Title
Introduction to Public Health Communication and Marketing
Short Course Title
Intro to PubHlth Communic/Mktg
Number of Credits
Default Grading Method
Repeatable for Credit?
Frequency of Offering
Are there Course Equivalents?
Are Fees Applicable?
Explanation and Description of Fees
Are Additional Resources Required?
Explanation of Additional Resources
Justification for Additional Resources
Describe any Sources of Additional Funding
The application of health communication theories, principles and techniques, as well as marketing constructs and concepts, to advancing public health through practitioner-oriented health communication and social marketing campaigns and programs.
At the end of the course students will be able to:
Course Learning Objectives:
1. To learn an ecological framework for the use of communication and marketing to promote the
2. understand the potential and limitations of public health communication and marketing
3. understand the differences between health communication, social marketing, and media
4. possess basic skills required in public health communication & marketing: strategic planning;
formative research; developing communication materials, products and services; implementing
campaigns, and evaluating campaigns.
5. understand what health literacy and media literacy are, and how they apply to public health
communication and marketing.
Uploaded a Course Syllabus
Explanation of how the course differs from similar GW courses
correcting course type... should be lecture and zero credit discussion group.
Also, correct department name should be Prevention and Community Health, not Public Health however I could not correct here. EKB
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