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Viewing: PSPR 6201 : Strategic Public Relations: Principles and Practice

Last approved: Thu, 13 Apr 2017 15:53:42 GMT

Last edit: Wed, 01 Feb 2017 20:17:14 GMT

Other Courses referencing this course
College of Professional Studies
Professional Studies - Public Relations (PSPR)
PSPR
6201
Strategic Public Relations: Principles and Practice
SPR Principles & Practice
Fall 2017
3
Course Type
Lecture
Seminar
Default Grading Method
Letter Grade

No
No

Corequisites

20

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Basic rules and strategies in public relations. Major trends, major firms, and types of business and expertise. Digital media and integrated media communications.
1. Understand the context in which public relations operates and the dynamics changing the profession;
2. Develop and utilize the capabilities essential to perform the multifaceted role of a strategic public relations professional;
3. Develop, implement, and assess a comprehensive public relations plan that includes social media technologies;
4. Strengthen writing and oral presentation skills relevant to public relations roles through group/individual assignments and class discussions.
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Course Attribute

Title change.
Key: 7742