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Apr 13, 2017 by Suzanne Farrand (sfarrand)
PSPR 6201 : Strategic Public Relations: Principles and Practice
Thu, 13 Apr 2017 15:53:42 GMT
Wed, 01 Feb 2017 20:17:14 GMT
Catalog Pages referencing this course
College of Professional Studies (CPS)
Professional Studies Public Relations (PSPR)
Programs referencing this course
GC-MA: Global Communication
PR-GC: Public Relations
SPR-MPS: Strategic Public Relations
Other Courses referencing this course
In The Catalog Prerequisites:
CPS 6300 : Capstone Research Project
PSPR 6223 : Public Opinion and Political Socialization
College of Professional Studies
Professional Studies - Public Relations (PSPR)
Long Course Title
Strategic Public Relations: Principles and Practice
Short Course Title
SPR Principles & Practice
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Basic rules and strategies in public relations. Major trends, major firms, and types of business and expertise. Digital media and integrated media communications.
1. Understand the context in which public relations operates and the dynamics changing the profession;
2. Develop and utilize the capabilities essential to perform the multifaceted role of a strategic public relations professional;
3. Develop, implement, and assess a comprehensive public relations plan that includes social media technologies;
4. Strengthen writing and oral presentation skills relevant to public relations roles through group/individual assignments and class discussions.
Uploaded a Course Syllabus
PSPR 6201 - ParnellFA16.docx
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