Preview Workflow

The CIM Courses system will be down temporarily undergoing routine maintenance.

Viewing: PSPB 6272 : Book Publicity and Promotion

Last approved: Thu, 13 Apr 2017 15:56:51 GMT

Last edit: Wed, 08 Mar 2017 23:38:48 GMT

Programs referencing this course
College of Professional Studies
Professional Studies-Publishing (PSPB)
PSPB
6272
Book Publicity and Promotion
Book Publicity and Promotion
Spring 2017
2
Course Type
Lecture
Seminar
Self-Paced
Default Grading Method
Letter Grade

No
No

Corequisites

20

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Overview of marketing strategies, objectives, and tactics helpful in promoting and publicizing new books and monographs.
At the conclusion of this course, students will be able to:
♦ Strategically evaluate a seasonal mix of titles and prioritize objectives for products
♦ Identify potential audiences for titles and assess a publishing product’s promotional
potential
♦ Identify and implement promotional tactics appropriate for particular projects
♦ Plan important components of a promotional budget
♦ Conceptualize and document a publicity and promotional plan
♦ Identify appropriate media and public relations strategies
♦ Target audiences through direct mail and email marketing
♦ Assess the potential benefits and costs of print and online advertising
♦ Structure a social media campaign for a title
♦ Create an integrated promotional plan
Uploaded a Course Syllabus

Course Attribute


Key: 7706