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Viewing: PSPB 6271 : Sales Management, Strategy, and Positioning

Last approved: Tue, 18 Jul 2017 08:04:14 GMT

Last edit: Thu, 13 Jul 2017 15:27:57 GMT

Programs referencing this course
College of Professional Studies
Professional Studies-Publishing (PSPB)
PSPB
6271
Sales Management, Strategy, and Positioning
Sales Mgmt,Strat.,Positioning
Fall 2017
2
Course Type
Lecture
Seminar
Default Grading Method
Letter Grade

No
No

Corequisites

30

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Essentials of sales strategy and marketing for books, magazines, and e-content products.
At the conclusion of this eight-week course students will:
 Understand the role of the Sales Manager within the organization
 Demonstrate a knowledge of the publishing landscape
 Be able to position their organizations within that landscape
 Develop a mission statement with organization branding
 Pull together all the elements of a seasonal sales plan, including: budget and release
schedule for a list of eight publications targeted at different industry segments; revenue
projections for the first three years of sales; metadata spreadsheet for Amazon
 Understand the different selling strategies, channels and sales calendars for trade, college,
K-12, academic and library/reference, magazines.
 Understand the relationships among price, print run, discounts, revenues
 Understand the different revenue potential of multiple formats: eBook, hardcover, trade
paperback, mass market, college/el-hi text, online big package, subsidiary rights
Uploaded a Course Syllabus

Course Attribute


gharris (Sun, 02 Apr 2017 22:56:20 GMT): Rollback: Syllabus is missing required University statements re: academic integrity, religious holidays, disability support services, and security.
cbeil (Thu, 11 May 2017 02:15:32 GMT): Rollback: Syllabus needs to indicate more specifically the number of courses students will spend in and out of class. The number of hours per week on the syllabus does not meet the expected time students should spend doing coursework.
cbeil (Thu, 11 May 2017 02:30:50 GMT): Rollback: Course needs to meet the minimum requirements for direct and out of class learning required for a 2-credit course.
gharris (Mon, 10 Jul 2017 20:35:48 GMT): Rollback: The number of total hours per week students are expected to dedicate to the course was added, but it needs to be separated into direct and out-of-class learning hours. Please revise syllabus and resubmit.
Key: 7705