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Jul 18, 2017 by Adele Ashkar (aashkar)
PSPB 6271 : Sales Management, Strategy, and Positioning
Tue, 18 Jul 2017 08:04:14 GMT
Thu, 13 Jul 2017 15:27:57 GMT
Catalog Pages referencing this course
Master of Professional Studies in the Field of Publishing
Professional Studies Publishing (PSPB)
Programs referencing this course
College of Professional Studies
Professional Studies-Publishing (PSPB)
Long Course Title
Sales Management, Strategy, and Positioning
Short Course Title
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Are Fees Applicable?
Explanation and Description of Fees
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Essentials of sales strategy and marketing for books, magazines, and e-content products.
At the conclusion of this eight-week course students will:
Understand the role of the Sales Manager within the organization
Demonstrate a knowledge of the publishing landscape
Be able to position their organizations within that landscape
Develop a mission statement with organization branding
Pull together all the elements of a seasonal sales plan, including: budget and release
schedule for a list of eight publications targeted at different industry segments; revenue
projections for the first three years of sales; metadata spreadsheet for Amazon
Understand the different selling strategies, channels and sales calendars for trade, college,
K-12, academic and library/reference, magazines.
Understand the relationships among price, print run, discounts, revenues
Understand the different revenue potential of multiple formats: eBook, hardcover, trade
paperback, mass market, college/el-hi text, online big package, subsidiary rights
Uploaded a Course Syllabus
Explanation of how the course differs from similar GW courses
Course Reviewer Comments
Sun, 02 Apr 2017 22:56:20 GMT
Rollback: Syllabus is missing required University statements re: academic integrity, religious holidays, disability support services, and security.
Thu, 11 May 2017 02:15:32 GMT
Rollback: Syllabus needs to indicate more specifically the number of courses students will spend in and out of class. The number of hours per week on the syllabus does not meet the expected time students should spend doing coursework.
Thu, 11 May 2017 02:30:50 GMT
Rollback: Course needs to meet the minimum requirements for direct and out of class learning required for a 2-credit course.
Mon, 10 Jul 2017 20:35:48 GMT
Rollback: The number of total hours per week students are expected to dedicate to the course was added, but it needs to be separated into direct and out-of-class learning hours. Please revise syllabus and resubmit.