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Jul 18, 2017 by Arnold Grossblatt (arnieg)
PSPB 6221 : Publishing Management, Organization, and Strategy
Tue, 18 Jul 2017 08:04:10 GMT
Mon, 10 Jul 2017 20:25:17 GMT
Catalog Pages referencing this course
Professional Studies Publishing (PSPB)
Programs referencing this course
College of Professional Studies
Professional Studies-Publishing (PSPB)
Long Course Title
Publishing Management, Organization, and Strategy
Short Course Title
Publishing Mgmt, Org, Strategy
Number of Credits
Default Grading Method
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Frequency of Offering
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Are Fees Applicable?
Explanation and Description of Fees
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Explanation of Additional Resources
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Organizational and management structures; planning, innovative thinking, and leadership applied within an organization to maximize competitive advantage; short-range operational and long-range strategic issues relevant to book, journal, magazine, newspaper, and online publishers.
At the end of the course, you will be able to:
1. Describe the landscape of the current publishing industry, and the challenges and opportunities the
industry faces in the coming decade.
2. Consider how publishers add value to content, and how a publishing organization’s strengths can provide the foundation for establishing – and articulating – competitive advantage.
3. Describe models of organizational change, and identify impediments to such change.
4. Think about the ways in which ethics, diversity, and social responsibility inform an organization’s culture and support an organization’s mission.
5. Think critically about human resources issues relevant to today’s technologically-enabled workplace.
6. Identify strengths, weaknesses, opportunities and threats facing traditional publishers, digital publishers, and those embracing hybrid models.
7. Differentiate between the theoretical underpinnings of strategic planning and the real-world issues that actually drive the process, including staff involvement, team building, and resource allocation.
Uploaded a Course Syllabus
Explanation of how the course differs from similar GW courses
Course Reviewer Comments
Thu, 11 May 2017 02:00:35 GMT
Rollback: The amount of time students spend on the course should equal a minimum of 75 hours for the duration of the course. Please adjust syllabus and assignments to reflect a higher expectation of out-of-class time.