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Viewing: PSPB 6221 : Publishing Management, Organization, and Strategy

Last approved: Tue, 18 Jul 2017 08:04:10 GMT

Last edit: Mon, 10 Jul 2017 20:25:17 GMT

Programs referencing this course
College of Professional Studies
Professional Studies-Publishing (PSPB)
PSPB
6221
Publishing Management, Organization, and Strategy
Publishing Mgmt, Org, Strategy
Fall 2017
2
Course Type
Lecture
Seminar
Self-Paced
Default Grading Method
Letter Grade

No
No

Corequisites

30

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Organizational and management structures; planning, innovative thinking, and leadership applied within an organization to maximize competitive advantage; short-range operational and long-range strategic issues relevant to book, journal, magazine, newspaper, and online publishers.
At the end of the course, you will be able to:
1. Describe the landscape of the current publishing industry, and the challenges and opportunities the
industry faces in the coming decade.
2. Consider how publishers add value to content, and how a publishing organization’s strengths can provide the foundation for establishing – and articulating – competitive advantage.
3. Describe models of organizational change, and identify impediments to such change.
4. Think about the ways in which ethics, diversity, and social responsibility inform an organization’s culture and support an organization’s mission.
5. Think critically about human resources issues relevant to today’s technologically-enabled workplace.
6. Identify strengths, weaknesses, opportunities and threats facing traditional publishers, digital publishers, and those embracing hybrid models.
7. Differentiate between the theoretical underpinnings of strategic planning and the real-world issues that actually drive the process, including staff involvement, team building, and resource allocation.
Uploaded a Course Syllabus

Course Attribute


cbeil (Thu, 11 May 2017 02:00:35 GMT): Rollback: The amount of time students spend on the course should equal a minimum of 75 hours for the duration of the course. Please adjust syllabus and assignments to reflect a higher expectation of out-of-class time.
Key: 7593