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Viewing: PSPB 6207 : Marketing Strategies

Last approved: Tue, 18 Jul 2017 08:04:09 GMT

Last edit: Tue, 16 May 2017 19:40:41 GMT

Programs referencing this course
College of Professional Studies
Professional Studies-Publishing (PSPB)
PSPB
6207
Marketing Strategies
Marketing Strategies
Summer 2017
2
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

30

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Strategies used in print and digital book and journal publishing to bring products to market and sell them; product types, revenue models, market overviews, and distribution options; legal and advocacy issues facing publishers; threats to traditional sales and monetization models.
At the conclusion of this course, students will be able to:

• Understand basic concepts of marketing and how they apply to the publishing world

• Articulate the importance of strategic marketing planning and how it can impact a product’s success

• Appreciate the size and scope of various markets for books and journals

• Understand the marketing considerations and needs of trade and educational markets

• Understand the product life cycle of a book

• Articulate the different distribution channels for print and online books, as well as key considerations of each channel

• Understand pricing strategies within each market and how they impact overall success

• Build a basic understanding of promotional concepts

• Appreciate the implications of marketing books during industry disruption
Uploaded a Course Syllabus

Course Attribute


cbeil (Thu, 11 May 2017 02:05:11 GMT): Rollback: The syllabus needs to indicate how much time students will spend in class and out-of-class. It is not clear how many hours the course meets on a weekly basis.
Key: 7590