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Viewing: PSPB 6207 : Marketing Strategies

Last approved: Tue, 18 Jul 2017 08:04:09 GMT

Last edit: Tue, 16 May 2017 19:40:41 GMT

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Programs referencing this course
College of Professional Studies
Professional Studies-Publishing (PSPB)
Marketing Strategies
Marketing Strategies
Summer 2017
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Strategies used in print and digital book and journal publishing to bring products to market and sell them; product types, revenue models, market overviews, and distribution options; legal and advocacy issues facing publishers; threats to traditional sales and monetization models.
At the conclusion of this course, students will be able to:

• Understand basic concepts of marketing and how they apply to the publishing world

• Articulate the importance of strategic marketing planning and how it can impact a product’s success

• Appreciate the size and scope of various markets for books and journals

• Understand the marketing considerations and needs of trade and educational markets

• Understand the product life cycle of a book

• Articulate the different distribution channels for print and online books, as well as key considerations of each channel

• Understand pricing strategies within each market and how they impact overall success

• Build a basic understanding of promotional concepts

• Appreciate the implications of marketing books during industry disruption
Uploaded a Course Syllabus

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cbeil (Thu, 11 May 2017 02:05:11 GMT): Rollback: The syllabus needs to indicate how much time students will spend in class and out-of-class. It is not clear how many hours the course meets on a weekly basis.
Key: 7590