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Viewing: PSPR 6208 : Integrated Marketing Communications

Last approved: Thu, 12 May 2016 09:15:43 GMT

Last edit: Tue, 05 Apr 2016 14:49:23 GMT

Programs referencing this course
College of Professional Studies
Professional Studies - Public Relations (PSPR)
PSPR
6208
Integrated Marketing Communications
Integrated Marketing/Comm
Spring 2016
3
Course Type
Lecture
Seminar
Default Grading Method
Letter Grade

No
No

Corequisites
degree candidacy in the MPS in the Field of Strategic Public Relations program and/or graduate status in the School of Business or School of Media and Public Affairs
25

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The evolution of integrated marketing communications as a means by which for-profit and nonprofit enterprises extend the reach and influence of public relations and public affairs; traditional and non-traditional communications approaches and technologies.
Course Learning Objectives After completing this course, you should be able to demonstrate:  A working knowledge of and experience with applying principles of strategic marketing communications  Enhanced business communications skills (written and oral)  Practical experience providing strategic counsel and program execution By the completion of this course, you should have:  The knowledge and analytical abilities necessary to successfully develop, implement, and evaluate integrated marketing strategy and marketing communications.  Enhanced business communications skills, as you will be challenged to present and defend your analyses succinctly and clearly.  A marketing tool box to successfully implement your strategies.

Course Attribute

Simple update to course name to reflect current thinking/practice
Key: 7447