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Viewing: PSPR 6208 : Integrated Marketing Communications

Last approved: Thu, 12 May 2016 09:15:43 GMT

Last edit: Tue, 05 Apr 2016 14:49:23 GMT

Catalog Pages referencing this course
Programs referencing this course
College of Professional Studies
Professional Studies - Public Relations (PSPR)
Integrated Marketing Communications
Integrated Marketing/Comm
Spring 2016
Course Type
Default Grading Method
Letter Grade


degree candidacy in the MPS in the Field of Strategic Public Relations program and/or graduate status in the School of Business or School of Media and Public Affairs

Frequency of Offering

Term(s) Offered

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Fee Type


The evolution of integrated marketing communications as a means by which for-profit and nonprofit enterprises extend the reach and influence of public relations and public affairs; traditional and non-traditional communications approaches and technologies.
Course Learning Objectives After completing this course, you should be able to demonstrate:  A working knowledge of and experience with applying principles of strategic marketing communications  Enhanced business communications skills (written and oral)  Practical experience providing strategic counsel and program execution By the completion of this course, you should have:  The knowledge and analytical abilities necessary to successfully develop, implement, and evaluate integrated marketing strategy and marketing communications.  Enhanced business communications skills, as you will be challenged to present and defend your analyses succinctly and clearly.  A marketing tool box to successfully implement your strategies.

Course Attribute

Simple update to course name to reflect current thinking/practice
Key: 7447