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May 12, 2016 by Larry Parnell (lparnell)
PSPR 6208 : Integrated Marketing Communications
Thu, 12 May 2016 09:15:43 GMT
Tue, 05 Apr 2016 14:49:23 GMT
Catalog Pages referencing this course
Master of Arts in the Field of Global Communication
Master of Professional Studies in the Field of Strategic Public Relations
Professional Studies Public Relations (PSPR)
Programs referencing this course
GC-MA: Global Communication
College of Professional Studies
Professional Studies - Public Relations (PSPR)
Long Course Title
Integrated Marketing Communications
Short Course Title
Number of Credits
Default Grading Method
Repeatable for Credit?
degree candidacy in the MPS in the Field of Strategic Public Relations program and/or graduate status in the School of Business or School of Media and Public Affairs
Frequency of Offering
Are there Course Equivalents?
Are Fees Applicable?
Explanation and Description of Fees
Are Additional Resources Required?
Explanation of Additional Resources
Justification for Additional Resources
Describe any Sources of Additional Funding
The evolution of integrated marketing communications as a means by which for-profit and nonprofit enterprises extend the reach and influence of public relations and public affairs; traditional and non-traditional communications approaches and technologies.
Course Learning Objectives After completing this course, you should be able to demonstrate: A working knowledge of and experience with applying principles of strategic marketing communications Enhanced business communications skills (written and oral) Practical experience providing strategic counsel and program execution By the completion of this course, you should have: The knowledge and analytical abilities necessary to successfully develop, implement, and evaluate integrated marketing strategy and marketing communications. Enhanced business communications skills, as you will be challenged to present and defend your analyses succinctly and clearly. A marketing tool box to successfully implement your strategies.
Uploaded a Course Syllabus
PSPR 6208 - Integrated Marketing Comms - Fall 2015.pdf
Explanation of how the course differs from similar GW courses
Simple update to course name to reflect current thinking/practice
Course Reviewer Comments