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Viewing: PSPB 6201 : Book and Journal Publishing

Last approved: Fri, 13 Mar 2015 08:44:26 GMT

Last edit: Tue, 24 Feb 2015 03:12:26 GMT

Programs referencing this course
College of Professional Studies
Professional Studies-Publishing (PSPB)
PSPB
6201
Book and Journal Publishing
Book and Journal Publishing
Fall 2015
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

25

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Overview of the book and journal publishing industry and the opportunities and challenges it presents. Major functions of a publishing house and stages of publishing, including editorial, design, production, sales, marketing, and distribution. Publishing house finances.
1) Learn the basic fundamentals of book and journal publishing; 2) Evaluate and propose a publishing project from concept through to publication; 3) Analyze and understand the financial implications of book and journal publishing; 4) Develop a marketing and sales plan for both books and journals; 5) Describe the basic steps of the publishing process from manuscript to bound book; 6) Grasp the current state of the publishing business as it migrates from a print- based model to a digital-first environment; 7) Effectively communicate publishing concepts and strategies from an expanded base of knowledge.
Uploaded a Course Syllabus

Course Attribute


Key: 7374