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Viewing: BADM 3401 : Basic Marketing Management

Last approved: Thu, 29 May 2014 08:35:41 GMT

Last edit: Thu, 22 May 2014 18:47:37 GMT

School of Business
Business Administration (BADM)
BADM
3401
Basic Marketing Management
Basic Marketing Management
Summer 2014
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
ECON 1012 or HONR 2044
Corequisites

50

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
Yes
 
BADM 3401W - Basic Marketing Management
No
Fee Type


No


Consumer and organizational buying behavior. Strategic marketing processes (market research, segmentation, targeting, positioning, and relationship-building). Product development and brand management, valuation and pricing, channel and logistics management, integrated marketing communications, e-commerce.

Uploaded a Course Syllabus

Course Attribute
CCAS - Professional

Key: 611