Date Submitted: Thu, 27 Jul 2017 17:54:41 GMT

Viewing: MKTG 3143 : Marketing Research

Last edit: Thu, 27 Jul 2017 17:54:39 GMT

Changes proposed by: krogan
Catalog Pages referencing this course
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School of Business
Marketing (MKTG)
MKTG
3143
Marketing Research
Marketing Research
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
BADM 3401 and STAT 2112 or STAT 2118
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Basic methods and techniques of market research. Designing a marketing research project: research questions, secondary and syndicated data, primary data collection approaches, data analysis and report presentation. Focus group interviews, questionnaire construction, statistical software packages.

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Course Attribute
CCAS - Professional

Key: 6089