Date Submitted: Thu, 27 Jul 2017 18:31:36 GMT

Viewing: MKTG 3142 : Consumer Behavior

Last edit: Thu, 27 Jul 2017 18:31:35 GMT

Changes proposed by: krogan
Catalog Pages referencing this course
Programs referencing this course
School of Business
Marketing (MKTG)
MKTG
3142
Consumer Behavior
Consumer Behavior
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
BADM 3401
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No


Social, cultural, and psychological factors influencing the behavior of consumers. Models of buyer behavior, consumption patterns, market segmentation, attitude formation and change, brand loyalty, adoption of innovations, and store choice decisions. Marketing management and public policy implications of consumer research.

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Course Attribute
CCAS - Professional

Key: 6088