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Viewing: MKTG 4151 : Marketing Communications Planning

Last approved: Thu, 09 Feb 2017 09:03:34 GMT

Last edit: Thu, 29 Dec 2016 16:27:11 GMT

Only WID version of course is offered.
School of Business
Marketing (MKTG)
MKTG
4151
Marketing Communications Planning
Mktg Communications Planning
Fall 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
BADM 3401 and MKTG 4148; corequisite: MKTG 4149
Corequisites



Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Components of a marketing communications plan. Writing a professional proposal, plans book, executive summary, and speech.

Uploaded a Course Syllabus

Course Attribute


Key: 6080