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Viewing: MKTG 4149 : Advanced Advertising Campaigns

Last approved: Fri, 21 Jul 2017 08:03:36 GMT

Last edit: Thu, 20 Jul 2017 13:58:04 GMT

Catalog Pages referencing this course
School of Business
Marketing (MKTG)
MKTG
4149
Advanced Advertising Campaigns
Advanced Advertising Campaigns
Fall 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
BADM 3401; and MKTG 4148 or MKTG 4156
Corequisites

25
Maddox
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Participation in the National Student Advertising Competition. Research, media planning, copywriting, layout/design. Travel to competition site.
Students will learn to:
1. Develop an advertising campaign using a real world client.
2. Work with a team in an experiential environment.
3. Integrate all the knowledge they have learned in other marketing and business courses.
4. Compete with others throughout the country in developing a campaign.
5. Effectively present their ideas through oral and written communication.

Course Attribute
CCAS - Professional

Key: 6079