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Viewing: MKTG 6255 : Strategic Brand Management

Last approved: Wed, 11 May 2016 08:37:56 GMT

Last edit: Fri, 22 Apr 2016 21:46:49 GMT

Catalog Pages referencing this course
School of Business
Marketing (MKTG)
MKTG
6255
Strategic Brand Management
Strategic Brand Management
Fall 2016
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

30
Hassan
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Theoretical foundation for branding and brand management and practical application of these concepts in marketing management.
1. Students will have an in-depth understanding of Brand Management. 2. Students understanding of key branding decisions that face a client organization will be enhanced. 3. Students will learn how to design and evaluate brand strategies. 4. Students will be able to integrate concepts and tools to improve and sustain brand equity. 5. Students will engage in team building through a group project which analyze the threats and opportunities facing the client and to develop brand communication strategies.
Uploaded a Course Syllabus

Course Attribute


Key: 6063