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Viewing: MKTG 6248 : Advertising and Marketing Communications Strategy

Last approved: Mon, 17 Jul 2017 08:02:45 GMT

Last edit: Thu, 13 Jul 2017 16:54:10 GMT

Catalog Pages referencing this course
School of Business
Marketing (MKTG)
MKTG
6248
Advertising and Marketing Communications Strategy
Advert/Mktg Communic Strategy
Fall 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
MBAD 6272 and MBAD 6273; or permission of the instructor
Corequisites
MKTG 6242
25
Maddox
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Practical instruction in executing an advertising and integrated marketing communications campaign. Strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution are covered.
Learning Objectives • To have students learn the underlying theories of communication and persuasion as an underpinning to the experiential learning process. • To make students facile with the terminology and evolving thinking in the field of marketing communications. • To enable students to think strategically to formulate a complete advertising and marketing communications plan for a real world client. • To coach and help students to be able to competently pitch their campaign ideas effectively to a real client.

Course Attribute


Key: 6060