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May 11, 2016 by Kathleen Rogan (krogan)
Jul 17, 2017 by Eden Slone (edencslone)
MKTG 6248 : Advertising and Marketing Communications Strategy
Mon, 17 Jul 2017 08:02:45 GMT
Thu, 13 Jul 2017 16:54:10 GMT
Catalog Pages referencing this course
Programs referencing this course
DMC-GC: Graduate Certificate in Digital Marketing and Communication
GM-MBA: Business Administration, Global Management Concentration
MBM-GC: Graduate Certificate in Marketing and Brand Management
MCDM-MBA: Business Administration, Marketing Communication and Digital Marketing Concentration
School of Business
Long Course Title
Advertising and Marketing Communications Strategy
Short Course Title
Advert/Mktg Communic Strategy
Number of Credits
Default Grading Method
Repeatable for Credit?
MBAD 6272 and MBAD 6273; or permission of the instructor
Frequency of Offering
Are there Course Equivalents?
Are Fees Applicable?
Explanation and Description of Fees
Are Additional Resources Required?
Explanation of Additional Resources
Justification for Additional Resources
Describe any Sources of Additional Funding
Practical instruction in executing an advertising and integrated marketing communications campaign. Strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution are covered.
Learning Objectives • To have students learn the underlying theories of communication and persuasion as an underpinning to the experiential learning process. • To make students facile with the terminology and evolving thinking in the field of marketing communications. • To enable students to think strategically to formulate a complete advertising and marketing communications plan for a real world client. • To coach and help students to be able to competently pitch their campaign ideas effectively to a real client.
Uploaded a Course Syllabus
Class Topics and Due Dates Fall 2015 MKTG 6248(1)-2.docx
MKTG 6248 Syllabus Fall 2015 RdV.docx
Explanation of how the course differs from similar GW courses
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