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May 11, 2016 by Kathleen Rogan (krogan)
MKTG 6242 : Buyer Behavior
Wed, 11 May 2016 08:34:11 GMT
Fri, 22 Apr 2016 21:44:39 GMT
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MBM-GC: Graduate Certificate in Marketing and Brand Management
MCDM-MBA: Business Administration, Marketing Communication and Digital Marketing Concentration
School of Business
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The buyer decision process model and how and why products and services are purchased; synthesis of behavioral sciences applied to understanding individual, family, and organizational decision processes; the impact of consumer decisions on the marketing strategies of business and public organizations; consumer marketing applications in high-tech and services industries and on a global scale.
1. Students will understand how and why people buy and use products and services; 2. Students will conduct research that will answer questions about why people buy; 3. Students will develop marketing programs that will maximize customer satisfaction; and 4. Students will understand the dynamics of consumer marketing in a downturn economy.
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