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Viewing: MKTG 6242 : Buyer Behavior

Last approved: Wed, 11 May 2016 08:34:11 GMT

Last edit: Fri, 22 Apr 2016 21:44:39 GMT

Catalog Pages referencing this course
School of Business
Marketing (MKTG)
MKTG
6242
Buyer Behavior
Buyer Behavior
Fall 2016
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

30
Hassan
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The buyer decision process model and how and why products and services are purchased; synthesis of behavioral sciences applied to understanding individual, family, and organizational decision processes; the impact of consumer decisions on the marketing strategies of business and public organizations; consumer marketing applications in high-tech and services industries and on a global scale.
1. Students will understand how and why people buy and use products and services; 2. Students will conduct research that will answer questions about why people buy; 3. Students will develop marketing programs that will maximize customer satisfaction; and 4. Students will understand the dynamics of consumer marketing in a downturn economy.
Uploaded a Course Syllabus

Course Attribute


Key: 6057