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May 11, 2016 by Kathleen Rogan (krogan)
Jul 4, 2017 by Eden Slone (edencslone)
MKTG 4148 : Advertising and Marketing Communications
Tue, 04 Jul 2017 08:02:42 GMT
Fri, 30 Jun 2017 15:57:29 GMT
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M-BBA: Business Administration, Marketing
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In The Catalog Prerequisites:
MKTG 4149W : Advanced Advertising Campaigns
School of Business
Long Course Title
Advertising and Marketing Communications
Short Course Title
Advert & Mktg Communications
Number of Credits
Default Grading Method
Repeatable for Credit?
BADM 3401, MKTG 3142 and MKTG 3143
Frequency of Offering
Are there Course Equivalents?
Are Fees Applicable?
Explanation and Description of Fees
Are Additional Resources Required?
Explanation of Additional Resources
Justification for Additional Resources
Describe any Sources of Additional Funding
Executing and measuring the effectiveness of advertising and integrated marketing communications campaigns. Methods for gathering research for a customer-based campaign, defining key target personas, developing a singular message strategy, and reaching consumers through media typically used in marketing communications.
1. To acquaint students with basic principles of advertising and marketing communications through lectures, textbook reading, and experiential learning. 2. To have students learn how to think strategically and develop a complete advertising and marketing communications plan. Three interim assignments which will include feedback and coaching will help accomplish this. 3. To have students learn how to “pitch” their marketing communications plan to a “client.” This will involve presentation style and management of information.
Uploaded a Course Syllabus
MKTG 4148 syllabus updated.doc
MKTG 4148 Course Outline.docx
Explanation of how the course differs from similar GW courses
CCAS - Professional
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