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Viewing: MKTG 4148 : Advertising and Marketing Communications

Last approved: Tue, 04 Jul 2017 08:02:42 GMT

Last edit: Fri, 30 Jun 2017 15:57:29 GMT

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In The Catalog Prerequisites:

MKTG 4149W : Advanced Advertising Campaigns
School of Business
Marketing (MKTG)
MKTG
4148
Advertising and Marketing Communications
Advert & Mktg Communications
Fall 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
BADM 3401, MKTG 3142 and MKTG 3143
Corequisites

25
Maddox
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Executing and measuring the effectiveness of advertising and integrated marketing communications campaigns. Methods for gathering research for a customer-based campaign, defining key target personas, developing a singular message strategy, and reaching consumers through media typically used in marketing communications.
1. To acquaint students with basic principles of advertising and marketing communications through lectures, textbook reading, and experiential learning. 2. To have students learn how to think strategically and develop a complete advertising and marketing communications plan. Three interim assignments which will include feedback and coaching will help accomplish this. 3. To have students learn how to “pitch” their marketing communications plan to a “client.” This will involve presentation style and management of information.

Course Attribute
CCAS - Professional

Key: 6049