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May 24, 2014 by Suzanne Farrand (sfarrand)
Course Deactivation Proposal
PMGT 6252 : Campaign Advertising and Promotion
Sat, 24 May 2014 08:45:35 GMT
Mon, 23 Dec 2013 18:44:41 GMT
Reason for Termination
Replaced by PMGT 6466.
College of Professional Studies
Political Management (PMGT)
Long Course Title
Campaign Advertising and Promotion
Short Course Title
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Strategies and techniques for using the various media in political campaigns, with emphasis on the use of television. Impact and potential uses of various media; development of campaign messages; production, timing, and placement of television advertising. Students design print ads and brochures and produce a 30-second television spot. Studio fee.
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