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Course Deactivation Proposal

Viewing: PMGT 6252 : Campaign Advertising and Promotion

Last approved: Sat, 24 May 2014 08:45:35 GMT

Last edit: Mon, 23 Dec 2013 18:44:41 GMT

Replaced by PMGT 6466.
College of Professional Studies
Political Management (PMGT)
PMGT
6252
Campaign Advertising and Promotion
Campaign Advertising&Promotion
201403
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
PMgt 6251.
Corequisites



Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Strategies and techniques for using the various media in political campaigns, with emphasis on the use of television. Impact and potential uses of various media; development of campaign messages; production, timing, and placement of television advertising. Students design print ads and brochures and produce a 30-second television spot. Studio fee.   

Uploaded a Course Syllabus

Course Attribute


Key: 5999