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Viewing: PMGT 6203 : Communications Elements

Last approved: Sat, 24 May 2014 08:47:02 GMT

Last edit: Fri, 07 Feb 2014 20:30:35 GMT

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In The Catalog Prerequisites:

PMGT 6204 : Communications Strategy
Course no longer needed after curriculum revision.
College of Professional Studies
Political Management (PMGT)
PMGT
6203
Communications Elements
Communications Elements
201403
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

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No


The basic political communications model, including communications strategy, political research (targeted audiences, polling, and candidate research), and message discipline. Internet usage, press releases, issue briefs, direct mail letters, fact sheets, talking points, congressional testimony, public addresses, and television and radio commercials.   

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Key: 5964