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Viewing: MKTG 4151W : Marketing Communications Planning

Last approved: Mon, 24 Jul 2017 08:02:34 GMT

Last edit: Tue, 18 Jul 2017 14:44:29 GMT

Catalog Pages referencing this course
Programs referencing this course
School of Business
Marketing (MKTG)
MKTG
4151W
Marketing Communications Planning
MKTG Communications Planning
Fall 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
BADM 3401, MKTG 3142 and 3143

Corequisites

25

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Components of a marketing communications plan; writing, development, and presentation, including executive summary, situation analysis (company, consumer, competitor), target market segmentation, consumer behavior analysis, positioning strategy, and tactics for implementation. Permission of the instructor is required prior to enrollment.
.Students will learn to:
1. Develop an advertising campaign using a real world client.
2. Work with a team in an experiential environment.
3. Integrate all the knowledge they have learned in other marketing and business courses.
4. Compete with others throughout the country in developing a campaign.
5. Effectively present their ideas through oral and written communication.

Course Attribute


Key: 5109