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Jun 2, 2014 by hutchins
Jul 4, 2017 by Eden Slone (edencslone)
Jul 24, 2017 by Kathleen Rogan (krogan)
MKTG 4151W : Marketing Communications Planning
Mon, 24 Jul 2017 08:02:34 GMT
Tue, 18 Jul 2017 14:44:29 GMT
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Programs referencing this course
M-BBA: Business Administration, Marketing
School of Business
Long Course Title
Marketing Communications Planning
Short Course Title
MKTG Communications Planning
Number of Credits
Default Grading Method
Repeatable for Credit?
BADM 3401, MKTG 3142 and 3143
Frequency of Offering
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Are Fees Applicable?
Explanation and Description of Fees
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Explanation of Additional Resources
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Components of a marketing communications plan; writing, development, and presentation, including executive summary, situation analysis (company, consumer, competitor), target market segmentation, consumer behavior analysis, positioning strategy, and tactics for implementation. Permission of the instructor is required prior to enrollment.
.Students will learn to:
1. Develop an advertising campaign using a real world client.
2. Work with a team in an experiential environment.
3. Integrate all the knowledge they have learned in other marketing and business courses.
4. Compete with others throughout the country in developing a campaign.
5. Effectively present their ideas through oral and written communication.
Uploaded a Course Syllabus
MKTG 4151 Integrated Marketing Communications Planning.docx
Explanation of how the course differs from similar GW courses
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