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Viewing: MKTG 6252 : Digital Marketing

Last approved: Thu, 23 Jan 2014 09:36:53 GMT

Last edit: Fri, 17 Jan 2014 18:40:27 GMT

Catalog Pages referencing this course
School of Business
Marketing (MKTG)
MKTG
6252
Digital Marketing
Digital Marketing
Summer 2014
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

40
Hoffman, Novak
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The impact of technology on sales and marketing strategy. Areas explored include e-branding, customer relationship management, permission e-mail, sales force technology enhancement, mobile commerce, online marketing research, and electronic channels of distributions. (Spring)


Course Attribute


Key: 5059