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Jan 23, 2014 by Kathleen Rogan (krogan)
MKTG 6252 : Digital Marketing
Thu, 23 Jan 2014 09:36:53 GMT
Fri, 17 Jan 2014 18:40:27 GMT
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DMC-GC: Graduate Certificate in Digital Marketing and Communication
MCDM-MBA: Business Administration, Marketing Communication and Digital Marketing Concentration
School of Business
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The impact of technology on sales and marketing strategy. Areas explored include e-branding, customer relationship management, permission e-mail, sales force technology enhancement, mobile commerce, online marketing research, and electronic channels of distributions. (Spring)
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Syllabus - Digital Marketing 6252 Spring 2014.pdf
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