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Viewing: MKTG 4159 : Marketing Strategy

Last approved: Tue, 04 Jul 2017 08:02:30 GMT

Last edit: Fri, 30 Jun 2017 16:03:12 GMT

Catalog Pages referencing this course
Programs referencing this course
School of Business
Marketing (MKTG)
MKTG
4159
Marketing Strategy
Marketing Strategy
Fall 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
BADM 3401 or BADM 3401W; and MKTG 3142 and MKTG 3143.
Corequisites

50
Hoffman, Maddox, Liebrenz-Himes
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


The capstone course for marketing majors. Analytical integration of material covered in previous marketing courses. Marketing strategy literature, financial dimensions of marketing decisions, and comprehensive cases.
.
Uploaded a Course Syllabus

Course Attribute
CCAS - Professional

Key: 5048