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May 2, 2014 by Kathleen Rogan (krogan)
Nov 13, 2014 by hutchins
Jul 4, 2017 by Eden Slone (edencslone)
MKTG 4159 : Marketing Strategy
Tue, 04 Jul 2017 08:02:30 GMT
Fri, 30 Jun 2017 16:03:12 GMT
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Programs referencing this course
M-BBA: Business Administration, Marketing
School of Business
Long Course Title
Short Course Title
Number of Credits
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Repeatable for Credit?
BADM 3401 or BADM 3401W; and MKTG 3142 and MKTG 3143.
Hoffman, Maddox, Liebrenz-Himes
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Explanation and Description of Fees
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The capstone course for marketing majors. Analytical integration of material covered in previous marketing courses. Marketing strategy literature, financial dimensions of marketing decisions, and comprehensive cases.
Uploaded a Course Syllabus
MKTG 4159 Marketing Strategy.doc
Explanation of how the course differs from similar GW courses
CCAS - Professional
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