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Viewing: IBUS 6201 : International Marketing

Last approved: Wed, 17 Aug 2016 08:03:50 GMT

Last edit: Mon, 25 Jul 2016 20:58:29 GMT

Catalog Pages referencing this course
School of Business
International Business (IBUS)
International Marketing
International Marketing
Fall 2016
Course Type
Discussion Group
Default Grading Method
Letter Grade




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Fee Type


International marketing strategy formulation, including market entry, local market development, and global market integration; strategic challenge of global marketing formulation and local market adaptation, with attention to market conditions in mature, new growth, and emerging market environments; emerging trends.
Appreciate the challenging nature of global markets, especially the standardization and adaptation dilemma. Understand how marketing activities are affected by the global market context. Distinguish the similarities and differences among mature-, new-growth, and developingmarket environments. Identify factors and criteria to determine foreign market attractiveness. Formulate marketing plan for foreign market entry and expansion. Device marketing and manufacturing strategies in multiple foreign markets. 2 Experience the complexities of decision-making in the global marketplace, where choices, actions, and outcomes in one market impact choices, actions, and outcomes in other markets. Sharpen group management, writing, presentation, and critical-thinking skills.

Course Attribute
GWSB-International Bus. Elec.
MBA Professional - Global

Key: 4647