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Viewing: IBUS 3201 : International Marketing Management

Last approved: Wed, 17 Aug 2016 08:06:32 GMT

Last edit: Sat, 13 Aug 2016 20:58:08 GMT

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In The Catalog Prerequisites:

IBUS 4203 : Foreign Market Analysis
School of Business
International Business (IBUS)
IBUS
3201
International Marketing Management
International Marketing Mgt
Fall 2016
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No
IBUS 3001
Corequisites

35

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Introduction to international marketing analysis and strategy, and the dynamic nature of international markets. Analysis of different types of international markets and formulation of strategies at the entry and global stages.
Students will be able to:

Appreciate the challenging nature of global markets, especially the standardization and adaptation dilemma.
Understand how marketing activities are affected by the global market context.
Distinguish the similarities and differences among mature-, new-growth, and developing-market environments.
Identify factors and criteria to determine foreign market attractiveness.
Develop and utilize models for assessing foreign market attractiveness.
Formulate marketing plan for foreign market entry and expansion.
Device marketing and manufacturing strategies in multiple foreign markets.
Experience the complexities of decision-making in the global marketplace, where choices, actions, and outcomes in one market impact choices, actions, and outcomes in other markets.Sharpen group participation, writing, presentation, and critical-thinking skills.

Course Attribute
GWSB-International Bus. Elec.
CCAS - Professional
ESIA-Intl Econ Conc (2010)
ESIA-Intl Econ Conc (Pre 2010)
Updating Prerequisites Only
Key: 4551